Thierry Guihard, Pluxee Brazil CEO

Thierry Guihard has served as Pluxee Brazil CEO since January 2021 and joined the Group Leadership Team in March 2024.

Thierry joined Pluxee in 1996 (then Sodexo Benefits & Rewards Services) as a Marketing Manager within the Mexico entity. Thierry then took on various senior marketing roles in Central and Western Europe and Latin America, developing his adaptability and global perspective.

Thierry’s deep expertise of the Latin American benefits market led to his appointment as Country CEO for Chile in 2008 and Mexico in 2017. In both roles, his contributions included launching education and mobility solutions, boosting operational efficiency, and implementing robust growth strategies.

As Pluxee Brazil CEO, Thierry pushed the entity’s digital transformation and introduced innovative products like multi-benefit cards, NFC payments, and balance transfers. His focus on enhancing user experience across digital platforms also earned industry recognition through various awards.

As a board member of the Brazilian Association of Worker Benefits Companies (ABBT) and the France-Brazil Chamber of Commerce, Thierry actively shapes the benefits market and promotes sustainability in Brazil. A champion of diversity, equity, and inclusion (DE&I), he also represents the Group in discussions on important societal issues.

Thierry is a graduate of Paris ESLSCA Business School and holds a master’s in international management from IAE France. A French citizen, Thierry speaks French, Spanish, English, and Portuguese.